Half of all Americans now own some sort of smartphone or tablet device, according to a recent Pew Research initiative. This is roughly similar to the number of Americans who own laptop computers, but the transition has occurred in over very few years, and these numbers are expected to double in the coming years. This trend is largely what is driving most activity in the content business today. The ability to present meaningful content where and when it is requested and at a price that is acceptable is a major challenge. It is becoming increasingly clear that content that is not digitized is not as valuable as content that is.

Digitization has become a necessity for content driven businesses. Many publishers have developed digitization strategies mainly as a reaction to market trends. Some publishers have adopted a “wait and see” mindset betting that technology will improve and that prices will come down. This may have been a good strategy in the early adoption era. However, technology and software have evolved, and the pricing for both technology and offshore services are about as low as they are going to get.   Digitizing your content is one of the necessary costs of admission to be able to play in today's marketplace. 

Download our free white paper, "Content Digitization Strategy 101" and understand the following concepts, which must be part of any content management and publishing plan:

• How you develop content that has a high digital readiness factor

• Strategies for reclaiming content that does not have a high digital readiness factor

• Planning to upgrade legacy content that is not digital into digital readiness

• How you manage, store, and distribute your digital ready content

• How do you maintain a focus on business value as a guide to all these activities