The American Society for Training & Development (ASTD) is the world’s largest association dedicated to workplace learning and development professionals. ASTD’s members come from more than 100 countries and connect locally in more than 125 U.S. chapters and with more than 20 international partners. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.
On an annual basis, ASTD publishes approximately 20 books, 150 monthly newsletters, a monthly and a quarterly magazine as well as 5 research reports in addition to numerous conferences. While a member organization, ASTD is also a niche market publisher. ASTD needed to find a better way to publish and provide content to its members.
ASTD hired RSI Content Solutions to provide both a content management platform as well as a digital publishing strategy that would bring content to the market in a timely manner. RSuite CMS provided an enterprise metadata framework that allowed ASTD end users the ability to find content based on standardized metadata fields as opposed to using text search applications as they did in the past.
Business Goal:
• Find a better way to publish and provide content to its members.
Results:
• Ability to build new businesses beyond just publishing.
• Can now apply metadata tools to tag documents in a highly contextualized manner.
• Tagged more than 2,000 chapters of books and 2,000 magazine articles drastically reducing production.
"RSuite provides to me and to my organization, a really strong core. That means I can really, really quickly iterate and make very fast changes that are going to drive the value within my organization"
--Anthony Allen, Director of Digital Media, American Society for Training & Development