Content management and digital asset management have traditionally been approached as distinct operations. There was limited interaction between content and assets during editorial development mostly coming together as print layouts were created and finalized. Workflows and tools were developed to address the separate requirements around the two components. However, the emergence of digital publishing has greatly increased options around how and what to publish. No longer are publishers constrained to print deliverables. New hardware devices, Internet applications, social media sites, and communication opportunities offer rich opportunities for publishers to use content in a variety of new ways. To take full advantage of this, publishers need to adjust the tools and techniques employed to manage content.

What is needed is a platform in which publishers can manage traditional assets (e.g., .jpg, .gif,.mov, .mp4, .mp3, etc.) to coexist with what was traditionally content (e.g., Word, XML, PDF, etc.). This platform should house both items natively. This becomes a strategic content hub that can be deployed either as a replacement for or as a layer over the existing tools and workflows that may still be required to support existing publishing channels. However, such an approach requires unique characteristics not seen in traditional CMS or DAM systems.

Download our latest white paper and learn how the unification of content and assets is possible today and how you can get started.

Publishing is no longer the linear process it once was. Create, edit, produce, and publish to print is an obsolete workflow. Today, publishing organizations must consider print and digital along with the many configurations of each.

Publishing the core product is also just one component. Ancillary texts, content-based apps, online-first articles, and web content are just as important as core text.  The pressure to do more is felt across departments---publishing organizations need to get things done faster, simpler, while spending less. Proper content management is at the heart of this issue and the starting point to create and deliver content on time and on budget. To have a smooth workflow, content needs to be organized, structured, and managed properly.

Our report, “3  CMS Strategies and How to Get Started” introduces a few examples of how to reduce, reuse, and refine your publishing process. With examples from Nature Publishing Group, Human Kinetics, and SAGE Publications, Inc., you'll learn how you can drive production efficiences by integrating content management into your dynamic publishing environment today.