Half of all Americans now own some sort of smartphone or tablet device, according to a recent Pew Research initiative. This is roughly similar to the number of Americans who own laptop computers, but the transition has occurred in over very few years, and these numbers are expected to double in the coming years. This trend is largely what is driving most activity in the content business today. The ability to present meaningful content where and when it is requested and at a price that is acceptable is a major challenge. It is becoming increasingly clear that content that is not digitized is not as valuable as content that is.

Digitization has become a necessity for content driven businesses. Many publishers have developed digitization strategies mainly as a reaction to market trends. Some publishers have adopted a “wait and see” mindset betting that technology will improve and that prices will come down. This may have been a good strategy in the early adoption era. However, technology and software have evolved, and the pricing for both technology and offshore services are about as low as they are going to get.   Digitizing your content is one of the necessary costs of admission to be able to play in today's marketplace. 

Download our free white paper, "Content Digitization Strategy 101" and understand the following concepts, which must be part of any content management and publishing plan:

• How you develop content that has a high digital readiness factor

• Strategies for reclaiming content that does not have a high digital readiness factor

• Planning to upgrade legacy content that is not digital into digital readiness

• How you manage, store, and distribute your digital ready content

• How do you maintain a focus on business value as a guide to all these activities

  
  
  
  

RSuite CMS, a content management system for publishers, will exhibit at Henry Stewart DAM NY 2013 Conference from May 2 to 3. Produced by Henry Stewart Events, DAM NY 2013 is the place for everyone involved in the process of managing digital media. The conference is dedicated to digital asset management from the user’s perspective.

Christopher Hill, vice president of product development at RSuite CMS, will speak on the technology track about the unification of assets and content. “Artificial distinctions between ‘content’ and ‘assets’ are blurring,” explained Christopher. “Images, variants, multimedia files—all of these objects are as important as original content. A manageable, transformable, strategic asset repository is vital for agility in the digital space.”

Christopher Hill will demonstrate how the RSuite CMS is used by some of the world’s leading publishers to manage assets as well as corresponding metadata and provides a powerful workflow engine to streamline production of digital media.

To receive a complimentary Expo Only pass or to schedule an appointment with an RSuite CMS digital asset management specialist at the event, please click here and  include the time and date of your preference. To learn more about RSuite CMS and to see an online demo, please visit http://www.rsicms.com/rsuite.

DocZone DITA, a SaaS-based XML component content management system designed for technical documentation teams will exhibit at the 2013 CMS/DITA North America conference from April 15 to 17. The conference is a 3-day learning experience where attendees will learn from managers, information architects, technology experts, authors, trainers, and others who have worked hard to develop outstanding solutions for managing content effectively.

Eliot Kimber, senior solutions architect at RSI Content Solutions, will join a panel of DITA experts to discuss, "Managing Cross-Publication Links Using Shared Key Definitions." The DITA-OT panel members will address questions from the DITA community revolving around the publishing architecture of the DITA-OT. Each member of the panel will address critical issues concerning the DITA-OT, focusing on development, deployment, improvement, and training.

“I’m thrilled to be speaking at CIDM this year” stated Eliot Kimber. "I'll be focusing on new features in DITA 1.3 driven in large part by publishing requirements, in particular, cross-publication linking."

To schedule an appointment with a digital publishing specialist at 2013 CMS/DITA North America Conference, please click here and include the time and date of your preference. To learn more about DocZone DITA and to see an online demo, please visit http://www.rsicms.com/doczone.

Stresses on the educational publishing industry are profound. While the challenges of core curriculum requirements and state mandates have been part of the equation for many years, new expectations are adding to the pressures:

• Textbook pricing
• Flash-to-HTML5 conversion
• Exponential increase in asset management
• iBooks 2

All these factors have escalated the need to manage and organize content in a structured and strategic manner.

On April 25 from 2:00 to 3:00 pm, join Chad Crume, director of content systems at Macmillan Higher Education and  David Saracco, vice president of business development at RSI Content Solutions as they discuss the evolving educational publishing landscape and explore how a strategic approach to content management can serve educational publishers now and into the future. Eliot Kimber, senior solutions architect will also join the conversation as he details how his open source DITA for Publishers project streamlines content transformation and ebook production.

WEBINAR: Challenges of Educational Publishing and How Content Management Can Help 

An Interview With Chad Crume, Director of Content Systems at Macmillan Higher Education | Thursday, April 25, 2013 2:00  - 3:00 EDT