RSuite CMS, a content management system for publishers, has partnered with MarkLogic for 8 years to provide world-class content management to publishing and media companies around the globe. RSuite CMS is a gold sponsor and exhibitor at MarkLogic World 2012, the premier event for organizations looking to collaborate with and learn from leading industry experts, partners, customers, and MarkLogic employees on how you can turn “big data” into “big ideas.”

“MarkLogic World is one of the most important educational events for organizations who need to understand how content-centric assets become revenue-generating products,” explained Barry Bealer, CEO and co-founder of RSI Content Solutions.  “RSuite CMS has worked with MarkLogic from the very beginning to provide content management and workflow solutions to publishers.”

As a gold sponsor of the event, RSuite CMS will be visible throughout the 3-day conference:

• Birds-of-a-feather lunch
• May 1 breakfast sponsor
• Speaking May 1, 3:15 | Compromise Will Set You Free by Lisa Bos

Representatives will be available to demonstrate how RSuite is helping organizations like Oxford University Press, LexisNexis Pacific, Wolters Kluwer, Elsevier and many others manage content and assets. Schedule a meeting with one of our digital publishing specialists by clicking here or learn more at www.rsicms.com

As publishers transition workflows, tools, and organizational structure to reshape revenue streams so digital revenue exceeds print, I’ve identified the four phases of digital publishing transformation. The  following image captures the phases and the intersection of print and digital revenues.  The four phases comprise---planning, realization, survival, and new world.  As a publisher moves through these phases there are specific events within each phase that cause the publisher to either remain stagnant or move forward to the next phase.

Planning phase. This is a low stress phase where a publisher is just starting to experience a low erosion of print revenue and is experimenting with digital products.  There is a general feeling that something is coming and resources are allotted to begin a digital strategy plan.   Publishers must plan for the move from a tactical content management system to a strategic content management platform  that  can create, package, and distribute content in a highly automated fashion.

Realization phase. A publisher in this phase is beginning to see print revenue decline pretty quickly while electronic product experiments start to gain momentum and generate revenue.  There is a crisis underway in this phase and cultural issues start to emerge across product and editorial teams.  It is in this phase that publishers should look to invest strategically in technology because time-to-market pressure in a multi-channel scenario will be the priority over just the print channel.  In this phase a publisher must look at people, process, and technology to meet the necessary demands of the new publishing environments.  Those who are slow to adopt or embrace change are unlikely to survive.

Survival phase. If the publisher has adequately planned for the transition to a dominant digital revenue stream, this phase will not be as onerous.  If there is an extended realization phase, the survival phase may be short because the publisher just won’t make the transition.  It is during the survival phase when digital revenue numbers get exciting and begin to challenge print revenue. Publishers who enter the survival phase and begin to produce more digital products will move onto the next phase.  These publishers have taken a strategic view of content management.

New world phase. What publishers must embrace in the new world phase is a solid strategic content management platform, production processes that minimize manual intervention and emphasize automation, and a culture of continual improvement.  No longer can departments operate in a vacuum, systems be built on home grown technology, or processes remain stagnant.  The new world phase embraces change and rapid publishing to new channels and devices.  The reward in this phase is the successful transition of print and digital revenue streams. Publishers will see digital sales eclipse print sales and in some exciting cases, digital products can be used to drive print sales. It is in this phase when publishers and product managers can experiment with audiences to understand how the customer is engaged and tweak the delivery of content to customers any time, on any format, on any device.

While certain segments of the publishing industry have moved through this digital publishing transformation, many are still in the planning phases.  Tools that support digital publishing have evolved immensely over the past decade. In fact people and processes tend to take more time to transition to the new speed of digital publishing than the implementation of content management tools.  We developed RSuite, a content management system for publishers, to serve as the core foundation of a digital publishing strategy. Some of the world’s leading publishers and media companies use RSuite---Oxford University Press, Nature Publishing Group, Triumph Learning, Audible, and many more. 

Want to see how RSuite can transform your digital publishing process?

A list of 100 companies "that matter in the digital content industry."

Recognized for leadership in the content management and digital publishing space, Really Strategies, Inc. was selected by EContent Magazine for its EContent 100 list. Really Strategies' content management products, RSuite and RSuite Cloud are recognized as the publishing industry's leading tools to store, manage, and deliver content to any channel in any format. Both CMS systems provide publishing organizations a collaborative environment in which they can streamline workflow and ultimately accelerate product distribution.

"EContent keeps professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models." --Theresa Cramer, Editor of EContent

Content industry analyst, John Blossom, shares his opinion on how a CMS like RSuite helps publishers accelerate revenue and profit growth through better content management.
Want to learn more? Click the link below.

Lisa Bos shares her thoughts on content mangement trends for the coming year. Lisa is CTO and co-founder of Really Strategies, with primary responsibility for the RSuite CMS product vision and engineering.  RSuite is a content management system used by some of the world's leading publishers to manage content assets from creation through multichannel publishing and distribution.

Want to learn more? Click the link below.

The 5th Annual RSuite User Conference welcomed more than 150 publishing executives on Tuesday, October 25th in Philadelphia at the Chemical Heritage Foundation Conference Center. There were 41 distinct publishing organizations in the house as well as a handful of companies who service publishers.  The overwhelming consensus among presenters and keynote speakers was that content management should be used strategically in an organization to gain success in the digital publishing world.

We'll highlight other key takeaways over the next few days here. In the meantime, you can revisit the confernence via the Twitter hashtag #RSUC11.

Of course, if you're ready to learn how strategic content management will help you accelerate revenue and navigate the digital publishing environment...just click the button below!

Robert Methven, CTO at Triumph Learning, will speak at the RSuite User Conference and demonstrate how RSuite is a key component of Triumph’s long-term digital publishing strategy. Triumph Learning serves instructional materials to more than 25 million students across America. More than three brands serve up a range of curriculum needs, including test prep resources, digital curriculum, and classroom kits.

“RSuite has become the center of Triumph’s CMS strategy and is the foundation that allows Triumph to respond to changing market needs,” stated Marianne Calilhanna, conference organizer and marketing manager at Really Strategies. “Whether you are an educational publisher, STM journal publisher, or trade publisher, to be successful today, you need a solid digital publishing strategy and that includes proper content management and tools.”

The RSuite User Conference is a forum for publishers who want to learn how content management is the key to building a successful digital publishing strategy. All publishing executives are welcome to register. Attendees will hear case studies from some of the world's leading publishers, learning what works and what doesn't work when developing and implementing a CMS.

Really Strategies, Inc., provider of RSuite, a content management system for publishers, will host 150 publishing executives at the 5th Annual RSuite User Conference to be held October 25th 2011 at the Chemical Heritage Conference Center in Philadelphia, Pennsylvania.

The RSuite User Conference is a forum for publishers who want to learn how content management is the key to building a successful digital publishing strategy. Attendees will hear case studies from some of the world's leading publishers, learning what works and what doesn't work when developing and implementing a CMS.

“We are very excited to be hosting our 5th User Conference and have presentations planned from some of the industry’s leading publishers and analysts, including Bill Trippe from Outsell and Evan Schnittman from Bloomsbury Publishing,” stated Barry Bealer, CEO and co-founder of Really Strategies.

The RSuite User Conference acknowledges the generous support of its sponsors Data Conversion Laboratory, ITC InfoTech, MarkLogic Corporation, Scope eKnowledge Center, and YuxiPacific.

Want to be a part of this greatly anticipated event?

Situation:  Publishers want a content management system to be flexible and adaptable at a low cost.

Reality:  Unlike desktop applications, enterprise content management systems change and sometimes pretty often.  Publishers are often surprised by the amount of changes a CMS requires after the initial implementation.  That is because a CMS changes to meet the way your organization wants to work, not force you down a path such as Microsoft Word.  Yes, Word can be customized, but a CMS can truly evolve as your organization evolves its processes and workflow.  In the pure definition of a system, it is one that never stops changing.  You can read between the lines here and either ignore the fact that a CMS will require a budget to make changes as your organization changes or you can budget the appropriate time and money to keep the system current and reflect user needs.  Systems don’t change by themselves and the flexibility you get with a CMS comes at a cost.  If you want a system that is inexpensive and inflexible, that is fine, but be ready for unhappy users.

Best Practice:  In our experience publishers who budgeted between 25% and 50% of the original project implementation costs for changes after the initial launch were able to respond to user change requests in a timely manner.   

Every publisher manages projects and budgets differently.  As a CMS vendor we understand that.  It is imperative for publishers to understand though that a system will require changes after it goes live and this is perfectly natural as a system is used by the staff.  Those publishers who budget for and plan out a period of time after CMS launch to complete user change requests will ultimately have higher user adoption across the organization.  Higher user adoption equals higher organizational efficiency. 

What are your experiences with system changes post-launch?

The 2011 RSuite User Conference takes place in Philadelphia at the Chemical Heritage Foundation Conference Center and you are invited: