Marianne Calihanna

Recent Posts

Content farming, plagiarism, ebooks - AKA "The Kindle Swindle"

Posted by Marianne Calihanna on Mar 31, 2011 12:03:00 PM

Tighten up your ereaders..the spammers are coming. Publishing Trends details how ebooks are the latest frontier for spammers. I recently noticed some garbage coming through on the Kindle store and wondered what this is all about.

Products like Autopilot Kindle Cash promote a tool that generates "passive income" and "totally hands free cash." Because many ebook vendors don't check copyright on books that are submitted, people are stealing content from the web and using tools like Autopilot Kindle Cash to quickly create ebooks about the same topic from multiple angles (targeting different keyword variants), and publishing them. Putting the books on Amazon.com also boosts the spammers ranking in search results.

Read the full post on "The Kindle Swindle" at Publishing Trends here.

Topics: ebooks, book publishing

Make XML a solution (instead of a challenge)

Posted by Marianne Calihanna on Mar 30, 2011 9:17:00 AM

Address the top 3 digital publishing challenges with XML. Most content producers no longer rely on a single channel for content distribution. To efficiently and competitively expand digital offerings, publishers are looking to re-use existing content to create new products. Whether creating new content “mash-ups” out of existing content repositories or ensuring consistency between publications that share information, content re-use is a powerful capability allowing content to achieve its maximum value. XML provides an anchor for coping with a diverse and expanding number of channels.

Download our latest white paper, "Make XML a Solution Instead of a Challenge."

XML - content management for publishers

Topics: content management, CMS for publishers, publishing, CMS, XML

Are publishers working too hard to create PDF and eBooks?

Posted by Marianne Calihanna on Mar 9, 2011 4:42:00 PM

Visit us at Publishing Business and Expo We recently hosted a great webinar titled, "The Digital Integration: Your Content Anywhere, In Any Format, Anytime." We learned that a large number of publishers are still struggling with how XML fits into their organization.

While we view XML as the primordial soup in the publishing world, the reality is that a large number of publishing organizations do not have an XML early (or XML at all) workflow.

We can help.

Schedule a meeting with us at the nation’s largest event for book and magazine publishing executives: Publishing Business Conference and Expo and let us show you how some of the leading publishers are using RSuite and RSuite Cloud to stay ahead of the digital revolution.

Hint: XML is involved but you don't have to tell any of your authors or editors!

Topics: content management, publishing, XML, conference, Publishing Business Conference and Expo

Content Management Survey for DITA North America Conference

Posted by Marianne Calihanna on Jan 26, 2011 4:13:00 PM

laptops globeWhy business units can’t or don’t commit to a Content Management System (CMS)?

Our friends at the independent consulting firm, TechProse, are conducting a survey for a presentation at the spring DITA North America Conference. All professionals who are involved with content management are invited to participate. As a survey participant, you can receive the results via email. The results could be helpful if you're planning a content management initiative and need to put the R in your ROI!

Click here to take the survey.

Topics: content management, DITA, XML

Stay ahead of the digital revolution - content management for publishers

Posted by Marianne Calihanna on Jan 6, 2011 10:29:00 AM

Some projections for ebook revenue over the next 5 years are promising for publishers. In the Gilbane Group's "Blueprint for Book Publishing Transformation" respondents indicated that the majority of ebook revenue book publishers currently see is less than 5% of gross revenues. In contrast, expected revenue from ebook efforts in 5 years’ time runs high, with the majority of book publishers expecting 15% or higher of gross revenues to come from ebooks:

ebook revenue for book publishers

The big picture for book publishers is very positive. Revenues are growing. Readers are excited by the new devices and are demonstrating their excitement in fast-growing device and ebook sales.

Find out how the leading publishers are using content management to move ahead quickly across a broad front of process improvement and technology investment.

Download your free copy of "A Blueprint for Book Publishing Transformation" and stay ahead of the digital revolution. [click here]

Topics: content management, ebooks, book publishers

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