Address the top 3 digital publishing challenges with XML. Most content producers no longer rely on a single channel for content distribution. To efficiently and competitively expand digital offerings, publishers are looking to re-use existing content to create new products. Whether creating new content “mash-ups” out of existing content repositories or ensuring consistency between publications that share information, content re-use is a powerful capability allowing content to achieve its maximum value. XML provides an anchor for coping with a diverse and expanding number of channels.