Really Strategies recently polled a select group of publishers to understand projections on the shifting revenue metrics around digital and print products. The results are within our own expectations:

When does your organization project digital revenue exceeding print revenue?

Having worked with hundreds of publishing professionals during the past 10 years, we've observed that those organizations who implement a strategic content management initiative are the ones who are seeing digital revenue exceed print. In some cases, we've seen digital revenue actually drive print revenue!

Where is your organization on this timeline? Do you anticipate digital revenue to exceed print revenue in 2012?

At Really Strategies we are fortunate to work with a variety of publishers: journal, book, scholarly, trade, technical. Obviously each publisher has a different approach for navigating the digital publishing landscape.

What we often see are publishers who are creating loads of wonderful digital content yet their digital supply chains are heavily tied to the print medium. According to the American Association of Publishers,

“e-books have grown from 0.6% of the total Trade market share in 2008 to 6.4% in 2010. While that represents a small amount in the total market for formats, it translates to 1274.1% in publisher net sales revenue year-over-year with total net revenue for 2010 at $878 Million.”

This means content supply chains need to change in order to properly prepare for a digitally focused content marketplace. Download our latest whitepaper to understand best practices for a long-term digital publishing strategy.